02 Feb How Internet of Things Will Change Digital Marketing
Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with it the power to change everything physical around us and people have now started to take the entire connectivity factor of IoT more seriously than ever. With billions of our devices connected over the same cloud network, it is needless to say that there is going to be an effect of IoT seen across all the digital marketing platforms as well. So how exactly do you think that the Internet of Things technology can benefit the field of digital marketing?
How exactly will Internet of Things transform Digital Marketing
Over the last few years, it was predicted that there is going to be a hike in the number of things that are going to be available online that will also be able to share information among one another in the real time, which of course we can see happening around us! This not only helps in cutting down the cost of connectivity; rather it also makes sure that there is ample conservation of resources, such as fuel and energy.
If you have already heard about Amazon tide buttons, then you can easily make out the difference in resources spent both during online as well as offline shopping. Using these Amazon tide buttons, users can simply press a button on their connected smart phone which will trigger an action of placing order for any commodity that is going out of stock in your home! This means that you not only were capable of making the optimum use of the Internet of Things technology, rather you were also able to save a lot of your time, energy as well as fuel which you would have spent otherwise.
Turning products into interactive media
Another advantage of Internet of Things in digital marketing is that once it comes into force, all products available on the internet will become a platform of direct relationship/ interaction with the respective customer base. This means that IoT will encourage the idea of digital marketing since all customers will be capable of forming a direct connection with the products that they are using without the intervention from any third-party vendor or merchant. There will also never arise the need for machine- generated bills as well as vouchers as the digital aspects of marketing will take charge over our traditional shopping means.
In the coming times, we will also be able to scan our products for procuring its ingredients and user manuals, which is nothing short of a boon for coming generations. In fact, there are already several new Internet of Things companies which are focusing on the creation of such 1:1 customer relationship by digitalizing products so that their information can be retrieved by its users.
Products capable of shifting ecosystems
Providing any particular product with the power to shift across ecosystems/ categories on its own is one of the most sought- after advantages of IoT meeting digital marketing. This will help isolated products in moving to data centres/ apps where there are higher scopes of getting accepted by the customers; hence creating more value and a better brand name for itself.
Presenting products as a service
All physical products, when combined with a digital layer, will help in developing a personalized as well as interactive bond with its consumers. These consumers can interact with the brand without any third- party intervention and hence get a chance to put their preferences in the front seat in an attempt to improve their experience with any particular product/ service.
The more interactive our products and digital marketing becomes, the more benefits of Internet of Things we can reap in the coming times.
Source: Business 2 Community