2018 marked the seventh consecutive year for REDtone as title sponsor of the Kuala Lumpur Junior Open Squash Championships, making it the event’s longest-serving title sponsor to date.

REDtone has always strived to cultivate a culture of giving back to the community and creating a sustainable positive impact on society. Recognising that today’s young people are tomorrow’s leaders, REDtone is committed to sparking change and youth empowerment through sport. Successful sport-based CSR initiatives have repeatedly proven to be a great catalyst for youth leadership development and gender equality. A testament to the spirit of innovation that drives the entire company, REDtone’s CSR programme is paving the way forward for a new generation of sporting champions via its long-term sponsorship of the REDtone Kuala Lumpur International Junior Open Squash Championships. The project began in 2012 and is a collaborative endeavour with the Squash Racquets Association of Federal Territory (SRAFT). It aims to identify and groom local junior squash talents in addition to providing a platform for them to test their mettle against top juniors from around the world.

REDtone was named a winner in the “Social Empowerment” category at the Asia Responsible Enterprise Awards (AREA) 2019, held at the Hilton Taipei Sinban in Taiwan on 24 May 2019.