CRM System Empowering Business Growth and Sales Management
Industry
Security Technologies Industry
Client
Founded in 2013, SecureKi specializes in industry-leading identity security technologies and solutions, helping customers secure and manage their credentials effectively. It currently has offices in South Korea and Taiwan.
Background
With the automated password policy workflow, SecureKi helps eliminate the tedious and time-consuming administrative overhead of manually changing passwords. The company’s mission is to empower organizations to securely, efficiently, and effortlessly protect their digital identities.
The Challenge
Rapid growth and increasing number of channel partners, several challenges emerged that demanded immediate attention:
Lack of enablement tools to manage hundreds of channel sales partners
A digital tool was urgently needed to efficiently align and manage inside and channel partners' productivity while maintaining customer relationships.
Lack of real-time visualization of sales performance.
Gaining real-time insights into sales performance and opportunities pipeline as well as accurate sales forecasts had become challenging. This was also hindered by manual SOPs.
Lack of efficient communication tools for local/regional channel partner management
Relying too heavily on channel managers for communication with partners in Malaysia and the region had led to misalignment and an inability to track the communication trail.
The Solution
In August 2022, SecureKi deployed CRM solution, making it compulsory for all its sales and channel partners to use the CRM Partner Cloud for leads, sales management and promotion information dissemination.
The Results
Enhanced Sales Effectiveness
The guided and intuitive experience of the new CRM solution empowered the team to engage more effectively with partners and customers, resulting in improved sales performance, increased channel sales satisfaction and higher conversion rates.
Data-Driven Growth Forecasting
Transparent visibility of pipelines and revenue allowed the sales team, as well as key management members, to make informed decisions and data-driven growth forecasts.
Stronger Partner Relationships
The impact of SecureKi's partnership with REDtone CRM is evident in the enhanced efficiency, optimized sales operations and strengthened collaboration with channel partners.
