Lau Bik Soon on Responsible AI & Digital Leadership
AI Unscripted by REDtone
AI Unscripted: A Conversation with Lau Bik Soon, REDtone Group CEO. Presented by RINA
In this exclusive edition, we shine the spotlight on Lau Bik Soon, Group CEO of REDtone Digital Berhad, who shares how REDtone is putting responsible AI at the core of its digital transformation strategy—and why businesses must act now to lead in a future powered by intelligence.
Artificial intelligence (AI) is no longer a distant frontier—it is the here and now. It’s actively reshaping how businesses operate, serve, and grow. For Lau, AI isn’t just another tool in the tech stack; it’s becoming an integral part of modern business, enabling smarter decisions, streamlined operations, and measurable impact.
Yet with opportunity comes responsibility. As Malaysia transitions toward a more AI-enabled economy, Lau emphasises that adoption must be ethical, transparent, and inclusive. Through REDtone’s AI Charter, the company is setting a industry benchmark for trustworthy AI—balancing bold innovation with accountability.
Beyond internal strategy, REDtone is also working hand-in-hand with the Malaysian Government to raise AI literacy and ensure that Malaysian businesses are equipped not just with technology—but the mindset and skills to use it responsibly.
This feature delves into Lau Bik Soon’s perspective on AI’s role in Malaysia’s digital future, the bold initiatives REDtone is driving, and what it truly means to lead with vision in an AI-driven era.
RINA: Thank you for joining me today. Can you share your thoughts on REDtone’s new AI initiative and how it aligns with the company’s vision?
Lau Bik Soon:
The future of business is digital, and AI is the driving force behind this transformation. At REDtone, our purpose is to create a positive impact on organisations and communities we serve by empowering them with cost-effective Telco infrastructure and cutting-edge digital solutions —with AI and IoT at the core. By integrating intelligent technologies, businesses can streamline operations, make informed business decisions, and deliver exceptional customer experiences, leading to long-term and sustained business growth.
The urgency to adopt AI has never been greater. Mordor Intelligence projects that Malaysia’s digital transformation market will reach US$25.4 billion (RM113.3 billion) by 2030, growing at an annual rate of 18.92% from 2025 to 2030. This rapid expansion highlights the need for businesses to embrace AI now to stay competitive in an evolving digital economy.
As a trusted partner in digital transformation, REDtone delivers AI-driven solutions designed to help businesses and the public sector adapt, innovate, and thrive. Our commitment goes beyond technology—we ensure that every AI adoption translates into real, measurable impact that drives success in a rapidly changing world.
RINA: That’s inspiring. I noticed REDtone recently published its AI Charter. How will this charter shape REDtone’s AI strategy moving forward?
Lau Bik Soon:
At REDtone, we believe AI should be responsible, transparent, and ethical. It’s a powerful tool, but only if used wisely—to drive business success, strengthen governance, and create real value for society.
That’s why our AI approach is built on five core principles, ensuring our solutions are trustworthy, impactful, and future-ready. We focus on helping businesses grow, improving decision-making, and making AI work for people—not the other way around.
Our Enterprise AI Agents (AIBot) are a perfect example. Designed to be secure, intuitive, and transparent, AIBot provides personalized, reliable support while keeping human expertise at the center. AI isn’t here to replace people—it’s here to take over repetitive tasks so our employees can focus on bigger, strategic work that drives innovation and growth.
But AI isn’t just about technology—it’s about partnerships. We’re building a strong ecosystem of collaborators to ensure AI adoption is effective and future-ready—helping businesses stay ahead and set new industry standards.
RINA: Speaking of collaboration, REDtone recently launched the ‘AI in the Newsroom’ training program with Bernama and Huawei, officiated by YB Minister of Communications. Why is AI education so crucial?
Lau Bik Soon:
Education has always been the foundation of successful technology adoption, and AI is no exception. At REDtone, we believe that knowledge is the key to unlocking AI’s full potential. True transformation happens not just through AI adoption but through a deep understanding of its impact and strategic value.
That’s why we collaborate with industry thought leaders to develop bespoke, audience-specific content—ensuring businesses at every stage of AI maturity gain the insights they need. Our approach is not just about implementing technology; it’s about equipping organizations with the right mindset, skills, and strategies to integrate AI responsibly and effectively.
AI is more than just a tool—it’s a force for long-term value creation. By championing AI education, we are empowering businesses to harness AI’s potential in a way that drives growth, fosters innovation, and delivers meaningful impact for both businesses and society.
RINA: Finally, what’s your message to businesses and customers considering adopting AI solution?
Lau Bik Soon:
My message is simple: Embrace the possibilities. Act Now.
AI is not the future—it’s the present. Businesses that embrace AI today will lead tomorrow. Start small, scale fast, and focus on real impact. The key is to act now—waiting and see is not an option in a world driven by intelligent technology.
AI Unscripted with Rina: Insights from Malaysia’s AI Leaders
Inspired by what you’ve read? See how Malaysia’s AI leaders are shaping the future. AI Unscripted is REDtone’s original editorial series where visionary CEOs, strategists, and changemakers share raw, real perspectives on the AI movement transforming Malaysia. From boardroom strategies to ground-level implementation, these conversations dive deep into how artificial intelligence is reshaping industries, boosting business agility, and unlocking new possibilities for growth.
What’s next? Stay tuned as we continue featuring the boldest minds in the country—unpacking leadership lessons, ethical AI frameworks, digital innovation trends, and the human stories behind them.
Brought to you by RINA — REDtone’s Intelligent Narrative Assistant — AI Unscripted delivers real-world insights to inspire your next move, whether you’re navigating digital transformation or just starting your AI journey.
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