REDtone in deal to modernise agriculture, data utilisation
29 Mar 2022

KUALA LUMPUR: Redtone Digital Bhd is partnering EOS Data Analytics to offer satellite-based remote sensing solution to modernise the country’s agriculture and enhance data utilisation and artificial intelligence in the sector.

REDtone group chief executive officer Lau Bik Soon said via this partnership, the telecommunciations and digital infrastructure service provider aims to continue working with government agencies, forestry, and agriculture policy makers in the country, in South-East Asia and of multinationals.

 “The precision agriculture sector continues to evolve, and data analytics play a critical role in its development.

“Satellite imagery sensing technology enables combining real time data collection with accurate location information, leading to the efficient management and analysis of large amounts of geo-spatial data,” he said in a statement yesterday, Bernama reported.

REDtone is striving to strengthen its position as a smart farming solutions provider in the country and aims to expand market coverage in the region in the next three to five years.

“We plan to expand the functionality of our smart farming solutions with satellite remote sensing of the EOS Crop Monitoring platform.

“We believe these enhanced solutions will accelerate REDtone’s effort in providing growers with valuable insights and make precision-driven decisions that can lead to better farm management, plant health, higher crop yield, and sustainable practices,” the statement said.

With Malaysia’s 33 million population forecast to exceed 40 million in 2050, REDtone also aims to provide big data analytics services to the government entities to raise national food production efficiencies, with focus on food security.

Meanwhile, EOS Data Analytics director of strategic partnerships Brijesh Thoppil said its satellite technology solutions will help REDtone clients meet food security and sustainability goals and benefit smallholder farmers.

“REDtone’s market coverage will bring far-fetched growth opportunities for the wider South-East Asia,” he said.

Source: The Star