Strategic Business Transformation with Digital Marketing - HRDF Claimable

Learn Online 3-day / 24 Hours  Coming Soon

  International Certification

Learn Online

3-day / 24 Hours

Coming Soon

  International Certification

Course Objective
  • Advanced Digital Marketing Professional (ADMP) is designed for participants who are interested in advancing their knowledge and skills in Digital Marketing.
  • Learn the different components required to achieve digital marketing success in the digital landscape.

Who Should Attend?

  • Business Owners
  • Chief Marketing Officer
  • Marketing Director
  • Marketing Professionals
  • Digital Marketer
  • Marketing Analyst
  • Marketing Researcher
  • Marketing Research Lead
  • Insights Analyst
  • and anyone interested in acquiring the advanced knowledge and skills in Digital Marketing

Programme Details

Strategic Business Transformation with Digital Marketing involves rigorous usage of real-time case studies, role playing and group discussion

  • Powershifts to the Connected Customer
  • Marketing to the Connected Customer
  • Understanding the Digital Subcultures
  • Marketing in the Digital Economy
  • What is Consumer Profiling?
  • Understanding Consumers using Digital
    Anthropology
  • Key components of a Human-Centric Brand
  • Identifying the Impact of Reviews
  • Areas of Focus of Digital Marketing Strategy
  • Mapping out the Digital Progression
  • Data Strategy to a Sustainable Digital Marketing
  • Introduction to Text Analytics, Sentiment Analytics and Web Analytics
  • Enjoy, Experience and Engage
  • The New Customer Journey
  • Introduction to Marketing Productivity Metrics
  • Industry Archetypes
  • Marketing Best Practices in the Digital Economy
  • Step-by-step to Content Marketing
  • Creating Brand Curiosity
  • What is Omni Channel Marketing?
  • Key Components to a Successful Omni Marketing Campaign
  • Mobile Marketing in Digital Landscape
  • Mobile Marketing Approach
  • Digital Marketing and Artificial Intelligence
  • Mobility and Multicloud Services
  • Common Applications for Digital Marketing
  • Identity Authentication of Online Customers
  • Blockchain and Smart Devices
  • Social Media Marketing
  • Introduction to Engagement Marketing
  • Enhancing Digital Customer Experience with Apps
  • Providing Solutions with Social CRMs
  • Driving Desired Behaviour with Gamification

HRDF

All our training programs are HRDF approved, under the “SBL-Khas” scheme. Fee will be paid by PSMB to REDtone on behalf of employers. No upfront payment is required from the participants. For more information, please visit www.hrdf.com.my

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